UX Case study: Flex Credit

• Monthly payment prices presented were based on excellent credit scores
• New Customers that have bad credit or no credit history with Verizon may not be eligible to finance phones
• Customers can’t know till a credit check is run before checkout

UX Case study: Price Shock

When new customers get to checkout, the monthly plan payment price they see is different then what appeared to be upon clicking “select this plan” from plans shopping page due to different monthly state fees, taxes and shipping.

UX Case study: Trade in Value

• What is true value versus credit estimated?
• Customers' skepticism of true value creates a lack of confidence in pricing. Leading customers to other sites to confirm value
• Customers can’t know till a credit check is run before checkout