Someone who understands marketing, advertising as well as technology.
DIGITAL
CMS, Custom Content, Apps, Microsites, Websites, Interactive Displays, CRM, Sales Funnels, Digital Ads, Email Campaigns, Social Media, SEO, Data Science and Analytics
UX/Creative 60%
Development 40%
Direct Mail, Posters, Billboards, Point of Sale, Package Design, Magazine Ads, Brochures, Booklets, Education, Catalogs, Physical Promotional Collaterals
Creative 50%
Pre-production 50%
FILM
TV Commercials,
Corporate Communications,
Web Video Ads,
Online Content,
Education Materials
Creative 85%
Production 25%
Digital
I have over 15 years of experience overseeing and working on digital advertising projects, including SEO, marketing, and app development. My background also includes content creation, working with various CMS platforms, producing social media content, and measuring campaign effectiveness.
Additionally, I have experience with various analytics and campaign tracking tools, such as GA4 and Adobe Marketing, as well as setting up CRM sales funnels, reporting, and dashboards. Marketing and Social Media Metrics dasboard
One of my past projects was working for KPMG doing corporate communications involving digital, print and social media campaign was written about in Havard Business Review
In print I have managed everything from direct mail, packaging, store displays, magazine ads posters, brochures, & billboards. I know all of the Adobe software programs used in print very well & have experience working directly in pre-press production; I even go on press runs for approval for some jobs & work directly with printers. My experience would be about 50% dealing with creative & 50% production.
Film/Video
In video & film I have project managed small budget & large films for commercial advertising working through producers. Managing the creative process for the films along with delivery, getting final specs & formats along with coordinating media placement & submissions. I would sum up my video experience; creative 85% production 15%.